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Today Pinterest and TikTok both presented their trend forecasts to the world. Each painting a distinct yet and complementary picture of the year ahead. Pinterest, with its keen eye for evolving aesthetics, and TikTok, a bastion of dynamic cultural shifts, present a rich mosaic of emerging trends inviting thorough exploration.
In this exclusive debrief from THE GOODS, we delve into the heart of these forecasts, unearthing the synergy between Pinterest's visionary predictions and TikTok's pulse on what's next. Breaking down what we've been told by two of the most popular digital comfy chairs of the internet.
Blue Glam Makeup
What Pinterest Tells Us
This trend signifies a resurgence of bold, expressive aquamarine makeup styles, harkening back to the 60s but with a modern twist. It's about Gen Z and Millennials embracing vibrant colours and daring makeup choices.
Comparison to TikTok's Trend Report
Perfectly aligning with the "Curiosity Peaked" theme, this trend encourages TikTok users to experiment with striking makeup looks, potentially leading to a surge in creative beauty content. Brands can capitalise on this by collaborating with creators for makeup challenges or tutorials, showcasing innovative ways to incorporate blue hues into everyday makeup, thus driving engagement through visual creativity and experimentation.
Quirky Kitchens
What Pinterest Tells Us
Moving away from conventional designs, this trend embraces kitchens with unique, eye-catching elements like vintage appliances and bold colours, reflecting personal styles and stories of Gen X and Boomers.
Comparison to TikTok's Trend Report
This trend fits well with "Storytelling Unhinged" on TikTok. Users can create content showcasing their quirky kitchen makeovers, DIY projects, or cooking sessions in these distinctive spaces.
This gives brands an opportunity to engage with audiences by showcasing products that can add character to kitchens or by collaborating with creators for unique home improvement and décor ideas.
Grandpacore Fashion
What Pinterest Tells Us
A nod from Gen Z and Boomers to retro fashion, this trend focuses on the comfort and timelessness of styles inspired by older generations, blending nostalgia with modern fashion sensibilities.
Comparison to TikTok's Trend Report
This trend is a perfect example of "Bridging the Trust Gap". By embracing vintage styles, TikTok users and brands can create content that resonates across generations, building a sense of authenticity and trust.
Brands can engage with this trend through storytelling, showcasing the history and evolution of fashion, and encouraging users to share their own grandpacore styles, thus creating a community around shared fashion values.
Jellyfish Aesthetics
What Pinterest Tells Us
An emerging trend driven by Gen Z and Millennials, focused on the ethereal and graceful elements of jellyfish, influencing fashion, beauty, and home decor with its otherworldly charm.
Comparison to TikTok's Trend Report
This unique and visually captivating theme aligns with "Curiosity Peaked". It opens up buckets of creative possibilities for TikTok content, from jellyfish-inspired home decor tutorials to fashion and makeup looks. Brands can leverage this trend by creating immersive, visually rich content that captivates the audience's imagination and curiosity.
Hot Metal Vibes
What Pinterest Tells Us
A nod to Beyoncé, this trend towards futuristic, bold, melty metallic aesthetics in fashion and home decor, is indicating a shift towards more unconventional styles for Gen Z and Millennials.
Comparison to TikTok's Trend Report
This edgy and bold trend fits "Creative Bravery". It encourages users and brands on TikTok to explore and showcase more avant-garde, metallic-inspired looks and designs. This can lead to a surge in content that challenges traditional style norms and showcases personal bravery in fashion and decor choices.
Cafécore
What Pinterest Tells Us
The transformation of home spaces by Boomers and Gen X into personalised coffee stations, reflecting a desire for a bespoke, café-like experience at home.
Comparison to TikTok's Trend Report
This aligns with "Storytelling Unhinged" as it allows for storytelling around personal routines, lifestyle choices, and home decor.
TikTok users can share their journey of creating a personal coffee station, offer coffee-making tips, or review coffee-related products, thereby engaging with audiences through relatable and personalised content.
Bow Stacking
What Pinterest Tells Us
An emphasis on using bows as a versatile fashion accessory, indicating a trend towards playful and customisable style elements for the shoes, hair and outfits of Millennials and Gen Z.
Comparison to TikTok's Trend Report
This trend resonates with the "Curiosity Peaked" category, offering a new avenue for fashion exploration on TikTok.
Brands and creators can showcase various ways to incorporate bows in fashion, from casual wear to formal attire, sparking new style inspirations and discussions among users.
Oversized Opulence
What Pinterest Tells Us
A preference for bold and exaggerated fashion and beauty accessories, signalling a move towards more huge statement-making and show-stopping styles from Millennials and Gen Z.
Comparison to TikTok's Trend Report
This trend aligns with the "Creative Bravery" theme. It invites TikTok users to embrace and showcase larger-than-life fashion and accessory choices, encouraging a break from conventional style norms.
Brands can engage with this trend by creating content highlighting the extravagance and uniqueness of oversized items, appealing to users’ desire for individuality and bold expression.
Badminton Mania
What Pinterest Tells Us
Growing interest from Gen Z and Millennials in badminton as a sport and a style, suggesting a revival of traditional sports in modern culture.
Comparison to TikTok's Trend Report
This trend aligns with "Curiosity Peaked" on TikTok. It presents an opportunity for users to explore and share content related to a not mainstream sport, potentially leading to the formation of a new community of badminton enthusiasts and fashionistas on the platform.
Brands can tap into this trend by promoting badminton-related products or collaborating with athletes and influencers to create engaging content.
Jazz Revival
What Pinterest Tells Us
A resurgence of interest from Millennials and Gen Z in the jazz culture, extending beyond music to include fashion and lifestyle, reflecting a deeper appreciation for historical and cultural elements.
Comparison to TikTok's Trend Report
This trend ties in with "Storytelling Unhinged", offering TikTok users a rich narrative theme.
Content can range from jazz music tutorials to fashion inspired by the jazz era, allowing for a diverse range of storytelling that combines historical elements with contemporary trends.
This presents a unique opportunity for brands to engage with audiences by creating content that pays homage to the jazz culture in a modern context.
Luxury Bodycare
What Pinterest Tells Us
An increasing focus from Boomers and Gen Z on high-end skincare and body care products, indicating a growing interest in comprehensive, luxury wellness routines.
Comparison to TikTok's Trend Report
This trend aligns with the "Bridging the Trust Gap" theme. It allows brands to establish trust and credibility by providing valuable information and recommendations on luxury skincare and wellness.
Content could include product reviews, skincare routines, and tips for at-home spa experiences, allowing brands to connect with users more personally and authentically.
These 2024 trends and predictions from Pinterest and TikTok both lap the shores of personalised creativity, nostalgic revival, and holistic well-being. What they signal?
A multi-generational consumer leap towards individual expression, blending retro charm with modern sensibility, and an emphasis on wellness and sustainable choices. Underscoring a more mindful and connected consumer ethos.
For a deeper dive read Pinterest's Predictions here and TikTok's Trend Report here.
In conclusion, how will the above affect your brand's end of year meeting and forthcoming year?
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