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Out of Office

Review: Bastille E electric folding bike

Our Bastille E bike review: the first folding e-bike with full-size 27.5in wheels, tested in Lisbon.
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Brand & Business

McDonald’s brings xbox’s Side Missions menu IRL

McDonald’s and Xbox Side Missions bring food from Halo, Fallout, Overwatch, World of Warcraft IRL.
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Brand & Business

Bread and circuses: what happened at Cannes Lions 2026

What happened at Cannes Lions 2026? WPP left the beach, AI firms moved in, Omnicom signed Netflix...
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12 bespoke shoemakers worth travelling for

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The new berlin? Stockport's Underbanks is becoming its own obsession

Inside Stockport's Underbanks: the Green-Michelin restaurant, the betting-shop wine bar and cafés.
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Brand & Business

Why the traditional agency model is struggling to keep up with AI

AI reshapes how customers discover brands, traditional agency models are falling behind. Cognizant...
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Brand & Business

Meet the Experts — Kali Shulklapper, brand marketing director, Graza

Graza director of brand marketing Kali Shulklapper on CPG growth, retail scale and building brand.
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Out of Office

The 6 best commuter-friendly laptop backpacks of 2026

The best commuter backpacks of 2026, tested. YETI, Ortlieb, Chrome, Fjällräven and more.
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Brand & Business

The global review: best advertising campaigns of April 2026

April’s strongest campaigns moved beyond awareness into utility, infrastructure and cultural tension
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Brand & Business

The Checkout: Joe rotondo, founder of Smearcase

Smearcase founder Joe on building the world’s first cottage cheese ice cream brand.
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Brand & Business

Meet the Experts — inside the split second at the shelf with Fernando Arendar

A conversation with Fernando Arendar on neuroscience, packaging design and why brands lose at shelf.
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Out of Office

Why I traded my car for an Omnium Mini-Max electric cargo bike in Lisbon

One month after trading my car for an Omnium E-Mini-Max V3 electric cargo bike in Lisbon.
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Brand & Business

The Checkout: Eric Gonzalez, founder of Tranquila

Tranquila Coffee founder Eric Gonzalez on building the first specialty decaf oat milk RTD brand.
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Brand & Business

The Good Table: Shinji Yamaguchi — Managing Director, Yakult UK & Ireland

Yakult invented the probiotic category in 1935. Here's its new UK Managing Director.
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Observations

What We're Tracking: stealth nutrition

Bone broth in your tomato sauce. Collagen, colostrum and creatine in one scoop. The rise of stealth.
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Out of Office

First Stay: Zannier Bendor

Île de Bendor the Riviera's most storied private island reopens this May.
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Brand & Business

What We're Tracking: the cost of context switching

Most CMOs never truly switch off. Constant context switching is fragmenting attention.
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join the community
Subscribe to our weekly newsletter for curated brand marketing insights, plus a selective edit of the places and products worth your time out of office.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We never share your data. See Privacy Policy for more info.