“Adweek, Campaign Magazine, The Drum - they are all guardians of the establishment. But you - you've got the goods.
Sir Martin Sorrell
PARTNERS
About Us
We share perspectives from brand leaders at some of the most compelling brands, offering global insight to inform the brand marketing ecosystem.
First published in 2020 and independently owned, THE GOODS Magazine has evolved from humble beginnings into a go-to resource
for our readership spread across the UK North America, Australia, Europe, and South America.
Originally designed to help New Business Directors at creative agencies, THE GOODS is now referenced by brand strategists, marketing, and sales directors at brands and agencies across the globe.
The Why
We don't break the news; we deconstruct it. What does that mean for you? When 'Agency X' partners with 'Brand Y', the breaking news is a fleeting help to readers of trade news. When they release their first creative work together, it is, again, interesting to read.
But what we find more helpful in understanding how that relationship came about, what the brand leaders expect from the relationship and how the overall strategy will pan out.
By deconstructing this, we help other New Business Directors in agency-land better manage their business development strategy, arming them with the 'how and when' brand leaders want to interact. Our contributing writers are seasoned new business directors experienced in building strong, long-lasting, collaborative relationships.
They are Heads of New Business and are responsible for net new and organic growth, the brightest PR & thought leadership, events, proprietary IP, owned channels and internal comms. They work at independent, mighty creative agencies and the most iconic network agencies globally.
YOU'RE IN GOOD COMPANY
Since 2020, we have featured perspectives from the likes of:
READ BACK ISSUES
ACCOMPLISHMENTS
By sharing the perspectives from brands and agencies like those above, we help strengthen brands and enhance their business success, as well as advance the careers of all those throughout the value chain who create the magic and turn it into profit. THE GOODS is an unparalleled resource for leaders across multiple industries who count on its content to help them do their job better.
We showcase the art of winning new clients and securing new partners. Our mission is to bring quality-driven content and long-form journalism to bridge the gap between brands, agencies and business development professionals.
Designed to feel like a lifestyle magazine, printed on high-grade Italian recycled paper, it is an indispensable resource for those who take the lead in finding agencies, brands and businesses with which to partner.
Subscribe to our newsletter for priority access:
WHO WE COLLABORATE WITH
As well as contributing their perspective, brand leaders are reaching out to THE GOODS Magazine to discuss their careers and personal achievements.
We also provide a medium to tell their brand's story to date and the journey it is going on. Too often, those tasked with developing new business in-agency forget that brand leaders are people too.
Frequently referred to as 'accounts' and not by their personal names you'll hear, "Any progress on winning the Mars account?" In reality, they have their own KPIs and stakeholders to convince. They also enjoy great coffee and a podcast, just like you.
Speaking with us, brand leaders are sharing a 360-degree view of themselves, their roles' challenges, and what they love most about working with their agency partners. Why is this helpful? For New Business Directors tasked with agency growth, rea-
ding THE GOODS helps you sharpen your skill and hear firsthand from the leaders you hope to work with.
You'll cut through the gatekeeper's barriers and read straight from the brand leader's mouth about their commercial goals, current pain points, and what piques their attention when scouting for new agency partners.
For Brand Directors, it's invaluable because it helps you free up time. Why? Because it ensures you are approached in the right, human way. By contributing your perspective, you are educating, and enriching the industry.
You are shaping what new business best practice looks like - which is ever evolving. And by doing this you are reducing poor, automated outreach, flawed pitch decks and generally frigid relationship building.
