WE DON'T BREAK THE NEWS, WE DECONSTRUCT IT
THE GOODS was born from necessity.
In 2020, as the global COVID-19 lockdown was enforced, entrepreneurial husband-and-wife team, (that's - us Jason and Kelcie) were searching for insightful content showcasing strategic and personal insights of the brand marketing's industry's most successful.
But we found a void.
From debuting as a downloadable PDF, then a premium print magazine and next, a box-fresh website: THE GOODS is more than a media platform; it's a family run challenger.
At THE GOODS, we champion thoughtful analysis, ardent inquiry, and a tenacious pursuit of transparency.
Join us as we continue to explore, reveal, and celebrate the essence of an industry that never ceases to innovate.
Welcome to THE GOODS. It's an absolute pleasure to have you with us.
Jason + Kelcie.
In 2020 Kelcie suffered a miscarriage, just as the global COVID-19 lockdown was enforced. In our search for long-form, insightful content to divert our minds as we stayed at home, we found ourselves facing a void.
Though other marketing publications are phenomenal at reporting the latest developments about the work and the strategy, the deeper layers of the people leading the industry seemed untouched. Seeing a need, we decided to fill it.
THE GOODS was born as a free, downloadable PDF, and we were thrilled to watch immediate traction with 557 downloads in its first 24 hours. More than just headlines, we delved into the real-life experiences of those shaping the marketing landscape – from a day in the life of an agency's new business director to the nuanced expectations of executive leadership at the likes of Volvo and DIAGEO.
The response? Overwhelming. Iconic brands, international agencies, and PR firms from London to New York began to seek us out. THE GOODS had not just found its niche but had become a thriving platform for the marketing masters and creative visionaries who shape our world.
Before we knew it, we had a backlog. Brands, agencies, PR shops and industry experts eager to get involved with THE GOODS.
In taking it online, we are starting an incredible new chapter, helping us welcome new thinkers and bring even more doers who share our passion to the table.
With a box-fresh website that inspires all to dive deeper and create, we feel even more determined in our mission to spotlight the careers and personal lives of thinkers and doers behind the work, whilst opening up the intricacies of success within the marketing industry.
As a part of THE GOODS, you're not merely an observer of the ever-changing landscape of creativity and marketing but an integral part of a community.
Together we're dedicated to thoughtful analysis, ardent inquiry, and a tenacious pursuit of transparency.
Join us as we continue to explore, reveal, and celebrate the essence of an industry that never ceases to innovate. Your curiosity, your voice, your perspective, all have a home here.
Welcome to THE GOODS. It's our absolute pleasure to have you with us.
What is THE GOODS?
THE GOODS is a community and publication focusing on people behind the marketing, advertising, and branding industry. We go beyond headlines to provide long-form, insightful content to help those at the helm in brands and agencies.
Can I order a past print edition?
We launched our print edition in 2021 to offer a tangible, educational resource that you can keep, annotate, and refer back to.
You can buy Issue 05 here and our final print edition Issue 06 here.
How can I contribute to THE GOODS?
We're always open to insightful articles, interviews, and collaborative pieces from industry experts. Visit our Get Featured page to learn about what we look for.
Can I advertise with THE GOODS?
We offer various advertising opportunities suitable for brands, agencies, professional bodies and organisations. Visit our Advertise section for more details.
Is there a premium access version?
Yes, THE GOODS+ offers exclusive content and deep insights from Brand leaders and the most influential voices of the industry.
Check out our Join THE GOODS+ section to learn more.
