About THE GOODS

THE GOODS is a global marketing and lifestyle media brand founded in 2020 by Jason Papp and Kelcie Gene.

‍Deconstructing the latest brand marketing news, THE GOODS is devoted to exploring real world impact. Read in-depth analysis of marketing news, insight on creative campaigns, brand leader interviews on the strategies driving brand marketing, agency growth, and industry trends. Plus, unbiased reviews of travel, tech, and gadgets.

Providing actionable insights, analysis and brand strategy inspiration for thousands of brand leaders and their agency partners.

Rory Sutherland and James Hoffmann pose for a photo for THE GOODS Magazine

Our Mission

At THE GOODS, our mission is to deconstruct the latest brand marketing news and provide insightful analysis on creative campaigns, brand strategies, and industry trends. We empower marketing professionals, from exec to c-suite, with the knowledge and tools they need to drive growth and innovation.

Read interviews with brand marketing leaders, in-depth analysing on the latest consumer trends, the intersection of industries, plus unbiased reviews of travel, tech, and gadgets.

We strive to be the ultimate resource for anyone looking to stay ahead in marketing.

"Adweek and Campaign Magazine are
protectors of the establishment.
But you - you've got the goods."
Sir Martin Sorrell
Executive Chairman of S4 Capital

Founders

Founded in 2020, THE GOODS is leading publisher of global marketing news for the marketing and media industries. THE GOODS is an independent media platform established in 2020 by us, Jason and Kelcie Papp, both journalists published in The Times UK, Mail On Sunday, The Lane, and Total Guitar.

We maintain 100% oversight on the editorial direction of THE GOODS which means everything you read on our platform is comprehensive, transparent, unbiased and well-informed. Our work in brand marketing for both brands and creative shops for over 14 years inspired us to launch this media platform and share vivid 360-perspectives of the brilliant minds, behind the best in brand marketing.

And it's an absolute pleasure to have you with us.

Trusted By Senior Brand Leaders Around the World

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Oatly logo for the C-suite readership of THE GOODS.Facebook - Elements Webflow Library - BRIX TemplatesGoogle logo for the C-suite readership of THE GOODS.Samsung logo for the C-suite readership of THE GOODS.MINI logo for the C-suite readership of THE GOODS.ESPN logo for the C-suite readership of THE GOODS.The New York Times executives read THE GOODS.Google logo for the C-suite readership of THE GOODS.YouTube logo for the C-suite readership of THE GOODS.Pinterest logo for the C-suite readership of THE GOODS.Webflow - Elements Webflow Library - BRIX Templates

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