WE DON'T BREAK THE NEWS, WE DECONSTRUCT IT
THE GOODS was born from necessity.
In 2020, as the global COVID-19 lockdown was enforced, entrepreneurial husband-and-wife team, (that's - us Jason and Kelcie) were searching for insightful content showcasing strategic and personal insights of the brand marketing's industry's most successful.
But we found a void.
From debuting as a downloadable PDF, then a premium print magazine and next, a box-fresh website: THE GOODS is more than a media platform; it's a family run challenger.
At THE GOODS, we champion thoughtful analysis, ardent inquiry, and a tenacious pursuit of transparency.
Join us as we continue to explore, reveal, and celebrate the essence of an industry that never ceases to innovate.
Welcome to THE GOODS. It's an absolute pleasure to have you with us.
Jason + Kelcie.