Prefer to start with people? Reach out to our Partnerships Manager, Olivia - olivia@gethegoods.com
Since 2020, THE GOODS has grown from a lean editorial project (founded and independently run by Jason & Kelcie Papp) into a multi-channel platform used by senior marketers across the UK, US, and Europe, spanning site, newsletters, and executive social.
If you want to reach the people who set the agenda, this is the room.
Our readers don’t browse; they brief. CMOs, VPs, Brand Directors, agency leads, operators who choose platforms, partners, and products that move markets.
- 53,000+ active newsletter subscribers
- 39.1% newsletter CTR
- 91% in senior/executive roles
“We’re really pleased with THE GOODS’ reporting – results have been strong both quantitatively and qualitatively. We’re keen to continue our partnership.”
— Tracksuit (partner to THE GOODS)
We meet leaders at the moment of decision, and invite them into depth.
- Site (Magazine): boardroom-grade analysis across brand, creative, strategy, and business.
- The Week (Newsletter): a intellectual briefing to 53k senior marketers with consistently high open and click-through rates.
- Out of Office: taste-led guides to travel, design, fashion, and hospitality.
- Custom Editorial: founder profiles, category deconstructions, and working playbooks built with you, not around you.
- Executive Social : 10,500+ followers. Built-in exec-to-exec distribution; interviews are reshared by presidents, C-suite, and senior leaders, e.g., Coca-Cola Europe (Javier Meza), Diageo (Mark Sandys), Poppi (Matt Giese).
We design authentic collaborations that feel native to our world and essential to our readers.
- Sponsored Features: evidence-backed narratives that teach and convert.
- Newsletter Placements: built for attention up top and qualified traffic down funnel.
- Research & Insight Tie-ins: your data, our editorial framing.
- Series & Tentpoles: cross-channel programs that build memory over time.
- Out of Office Alignments: integrate with itinerary-setting travel, hospitality, and design content.
Brand CEOs, CMOs, VPs, Executive and Creative Directors, strategy leads, and agency operators who turn decisions into work. In and out of office, they’re discerning, travel, design, fashion, high-end hospitality. Provenance matters. So does ROI.
Independent, editor-led, operator-minded. Clear scope, tidy delivery, transparent reporting.
Reporting (at-a-glance):
- Newsletter: opens, clicks, CTR, partner-link performance
- Article: readers, dwell, shares
- Social: reach and engagement highlights
Selected partners: Apple, Bang & Olufsen, ASICS, Brompton, NOMAD, Garmin, Charlotte Tilbury, YAZIO, Mailchimp, Bose, Curtain Bluff (Antigua), Blue Waters Resort. Each partnership is bespoke to story and audience fit, so integrations read exceptionally native, and perform.
Few, better slots: every partnership begins with the problem, and a brief we build together.
Reaching senior marketers is harder than ever. THE GOODS is built for what still cuts through: clear analysis, practical education, and formats leaders actually use. We limit partners per quarter to protect trust. When we choose a partner, our audience pays attention.
Let's talk. Contact our Partnerships Manager, Olivia Ashby, at olivia@gethegoods.com