Business

Thirty Years In, Tina Fegent Is Still Redefining Marketing Procurement

A profile of Tina Fegent, one of the first in marketing procurement.

lululemon × Erewhon, Explained

Lululemon borrows Erewhon’s cultural authority; the app captures the upside.

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

Chanel Opens New Watches & Fine Jewellery Boutique at Taipei 101 Designed by Peter Marino

Chanel opens new Boutique at Taipei 101 focussing on Watches & Fine Jewellery

The North Face x SKIMS: Kim Kardashian Takes Après-Ski to the Slopes

The North Face x SKIMS: Kardashian skiwear with a chic 14-piece collab.

Why Diageo’s New Luxury Group Strengthens Brand's Global Resilience—and What’s Next

Diageo brand creates the Diageo Luxury Group uniting Its global luxury assets

Why Nespresso Has Just Launched Ready-to-Drink Coffee in the U.S.

Nespresso brand launches pilot RTD ready-to-drink coffee in the US.

A2 Dairy Fuels Premium RTD Coffee Surge in the $14.91B Market Boom

Laurel's A2 milk-infused coffee is shaking up the RTD and luxury market.

Nespresso x HIVED: 100% Electric Deliveries in London Could Cut 10,000kg CO2 Monthly and Boost Customer Experience

Nespresso partners with hived offering all-electric coffee delivery in London.

Dr. Martens: Can the Icon Reboot Itself? 14XX; Everything Old (& Not Old) Is New Again

Dr. Martens share price struggles amid reboot with 14XX experimental range.

World AeroPress Championship: George Stanica, Coffee, Community and Lessons for Brand Leaders

George Stanica wins the World AeroPress Championship 2024. Key lessons.

Here's What Challenger Brands Can Learn from Mars' Acquisition of Kellanova

Mars' $36B Kellanova deal reshapes snacking: Key insights for challenger brand

Adidas' Rachel Wentzel on Directing $1B Marketing Spend, Agency Relationships & Her Beauty Essentials

Discover adidas's Rachel Wentzel's Approach to Redefining Procurement

Ask THE GOODS: How Do We Navigate New Business As a Independent Agency?

Ask THE GOODS is a advice column fuelled by questions from you, our readers,

100 Years of Marketing HUGO BOSS: A Century of Fashion, Innovation, and How BOSS Remains Relevant

HUGO BOSS at 100. What marketing luxury looks like and how to strengthen brand

Dior's Lisbon Debut: A New Chapter of Luxury on the Iconic Avenida da Liberdade

Discover Dior's latest luxury milestone: the grand opening in Lisbon

Why the Dollar Shave Club Dream Faded: Inside Unilever's D2C Strategy Reassessment

Why the Dollar Shave Club Dream Faded: Inside Unilever's D2C Strategy Reassess

A Subway Ride with ESPN's Mark L. Walker: Making Business Development a "Contact Sport."

Mark L. Walker: ESPN and Beyond: Making Business Development a “Contact Sport”