Kelcie Gene Papp

Kelcie Papp is Co-Founder and Editor, Brand Strategy & Culture at THE GOODS.

Her work examines how brands build meaning and why they resonate, through interviews with senior leaders and analysis of the forces shaping modern consumer culture.

With a background in creative writing, PR and brand strategy, Kelcie brings a dual lens—analytical and editorial—shaped by an interest in behavioural economics, taste and desire.

British-born with Antiguan roots, she is based between London and Lisbon, focusing on the space between boardroom decisions and real-world behaviour.

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