Boardroom

BOARDROOM

The Stormzy Meal; Not #MerkyMeal? McDonald's CEO Says Their UK Marketing Must Improve

Chris Kempczinski, Mcdonalds CEO says UK marketing must improve. Does Leo Burnett's Stormzy Meal: Creative, strategy and campaign.

BOARDROOM

Conversations at The Good Table: Margaret Jobling—NatWest Group Chief Marketing Officer

NatWest’s CMO, Marg Jobling on effective agency partnerships, the dynamic CEO-CMO relationship, and maintaining work-life balance.

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7 ChatGPT Prompts to Help CMOs Make an Impact in Their Next Board Meeting

In 2025, ChatGPT quietly empowers CMOs, automating tasks and letting leaders focus on strategy and growth.

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From Pret’s Portuguese Debut to Starbucks’ Slump: Is the Prosumer Coffee Movement Pushing Chains Out of Style?

Can Starbucks recover from its recent decline in sales? We explore how embracing specialty coffee & empowering baristas will help.

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Here's Nike’s Big Problem & How the C-Suite Can Rebuild the Swoosh, Brand Equity then Reclaim Retail

Despite strong digital initiatives, Nike's stock has dropped significantly, revealing cracks in its Direct-to-Consumer model.

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Sonos CEO Patrick Spence’s Strategy to Rebuild Consumer Trust and Strengthen the Brand

Sonos CEO Patrick Spence on rebuilding customer trust, product innovation and corporate culture after failed app launch in May.

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Debrief: Elon Musk at Cannes Lions International Festival of Creativity: Actionable Insights or Marketing Fluff?

Elon Musk at Cannes Lions International Festival of Creativity. Interviewed by Mark Read, WPP. Any key brand marketing insights?

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Oracle's Top 5 Tips for Navigating Business in Asia

SVP of Oracle on How To Succeed in Doing Business Development in APAC.

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BMW Group's Senior VP Bernd Koerber on Brand Evolution and Electrification

Discover how MINI plans to innovate & electrify its brand with insights from Senior VP Bernd Koerber

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Lindsay Bennett on Impactful Client Growth, Brands She Adores and Life At GALE

From a journalist in Sydney's Surrey Hills, to Four years at DDB and now VP of Marketing & Communications at GALE.

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Chief Growth Officer Elaine Purcell on Why Red Flags Don't Turn Green & Other Lessons from DDB North America

Elaine Purcell, Chief Growth Officer at DDB North America, talks career, mentorship, and agency life.

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Setting the Pace, Kickboarding & Grand Theft Auto: A Conversation with Media.Monk's Global CMO, Kate Richling

Read Media.Monk's CMOs advice on Priorities When Marketing Your Agency, Her Strategy for Success & Why Start Kickboarding

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Sorrell & Son: An Exclusive Interview Exploring Then, Now and Next

Sir Martin Sorrell talks about his family, S4 Capital, digital transformation, and why his influence in marketing is inescapable.

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Marketing in the Era of Less: Gartner Survey Unveils Stark Decline in CMO Budgets

Gain insights into marketing budget trends and impacts from Gartner’s CMO survey 2024

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Philips VP Marci El-Deiry Is Leading the Charge for Better Support for Working Parents in Advertising

Share the care. Philips VP, Marci El-Deiry on how adland can improve support for working parents. Actions for other brand leaders.

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