Business

Thirty Years In, Tina Fegent Is Still Redefining Marketing Procurement

A profile of Tina Fegent, one of the first in marketing procurement.

lululemon × Erewhon, Explained

Lululemon borrows Erewhon’s cultural authority; the app captures the upside.

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

From Pins to Profit: How Pinterest Transformed from Digital Scrapbook to a $4.2 Billion E-commerce Giant

Explore Pinterest's transformation into a $4.2 billion ad revenue leader.

Lessons from Siete’s $1.2B Unintentional Playbook: How Evolving Beyond the Original Vision Led to a Pepsi Payday

Pepsi’s $1.2B buyout of Siete: Authentic food and beverage marketing

Nike’s “So Win” Super Bowl Ad: A 60-Second Start to Rewriting Recent History But It'll Take Time

THE GOODS on Nike’s “So Win” Super Bowl Ad and rewriting recent history.

Prada to Acquire Versace for €1.5bn—But Can Minimalism and Maximalism Coexist?

Prada SpA is moving closer to a deal to buy Versace from Capri Holdings Ltd.

Why Nike is Decentralising Marketing in China with In-House Icon Studios

Nike is decentralising its China marketing with in-house Icon Studios.

Why Fernando Fernandez and Unilever’s Social-First Strategy Isn’t Reckless. It’s Just Misunderstood

Unilever’s social-first shift isn’t reckless. It’s a strategic reset.

Under Armour x Eric Liedtke’s Unless Debut Regenerative Sportswear at Milan Design Week

Compostable Sportswear at Milan Design Week | THE GOODS

Oatly and Nespresso Pull Together and Release Oatly Barista Edition Coffee Capsule

Nespresso Oatly Collaborate on Oatly Barista Edition Coffee Capsules.

UPDATE: Walgreens Boots Sells for $23.7B – What Happens Next for Beauty & Retail?

Walgreens Boots Alliance is going private in a $23.7B Sycamore Partners

Why Brands Are Turning to X&O’s Sprint-Based Model for What They Really Need

How X&O’s sprint-based model is changing agency-brand collaboration.

Guinness on the Block? Diageo Mulls £8bn Sale as Irish Icon Shares Decline

Diageo considering selling off Guinness for a reported £8billion.

Guinness Off the Table: Diageo Dismisses Sale Rumours

Diageo affirms Guinness brand and their stake in Moët Hennessy is not for sale

Don’t Be Scared, It’s Just Water: What Went Wrong for Liquid Death as Brand Exits UK?

Why is Liquid Death exiting UK market? The brand to focus on US market.

Unilever Eyes Wild Acquisition: Will a Second DTC Gamble Pay Off Where Dollar Shave Club Stumbled?

Unilever has agreed the terms of a transaction to acquire Wild.

Intern Insights: 3 Misconceptions Creative Agencies Have About Retail

Intern Insights: Debunking agency myths about brands, retailers, and strategy.