Business

BUSINESS

Why Coca-Cola paused the Costa Coffee sale

Coca-Cola has reportedly abandoned plans to sell its Costa Coffee chain.

BUSINESS

Operating AI at Scale, preserving the work - with Zoe Scaman and Tim Rodgers

Beyond pilots: how to scale AI in creative organisations.

BUSINESS

Thirty years in, Tina Fegent is still redefining marketing procurement

A profile of Tina Fegent, one of the first in marketing procurement.

BUSINESS

lululemon × Erewhon collab, explained

Lululemon borrows Erewhon’s cultural authority; the app captures the upside.

BUSINESS

Guinness on the Block? Diageo Mulls £8bn Sale as Irish Icon Shares Decline

Diageo considering selling off Guinness for a reported £8billion.

BUSINESS

The Good Table: Sara Rose—Manchester United's Marketing Director

Conversations at The Good Table: Sara Rose—Manchester United's First Director

BUSINESS

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

BUSINESS

One Week, Two Conglomerates: Nestlé and L’Oréal Expand In-House Content Infrastructure With AI and Digital Twins

Nestlé and L’Oréal expand in-house content with AI, digital twins, and NVIDIA.

BUSINESS

Why Beckham’s Brand Longevity Now Includes Your Daily Wellness Routine: Welcome to IM8

From Stella to Supplements: Beckham’s Play for Brand and Body Longevity

BUSINESS

Review: Cap Juluca Spa, Anguilla. Why Guerlain and Belmond's Spa Partnership Plays Into LVMH’s Wider Strategic Pivots

Cap Juluca, a Belmond Hotel, Anguilla, Reveals Brand-New Spa in Partnership.

BUSINESS

From Pins to Profit: How Pinterest Transformed from Digital Scrapbook to a $4.2 Billion E-commerce Giant

Explore Pinterest's transformation into a $4.2 billion ad revenue leader.

BUSINESS

Lessons from Siete’s $1.2B Unintentional Playbook: How Evolving Beyond the Original Vision Led to a Pepsi Payday

Pepsi’s $1.2B buyout of Siete: Authentic food and beverage marketing

BUSINESS

Nike’s “So Win” Super Bowl Ad: A 60-Second Start to Rewriting Recent History But It'll Take Time

THE GOODS on Nike’s “So Win” Super Bowl Ad and rewriting recent history.

BUSINESS

Prada to Acquire Versace for €1.5bn—But Can Minimalism and Maximalism Coexist?

Prada SpA is moving closer to a deal to buy Versace from Capri Holdings Ltd.

BUSINESS

Why Nike is Decentralising Marketing in China with In-House Icon Studios

Nike is decentralising its China marketing with in-house Icon Studios.