Business

Thirty Years In, Tina Fegent Is Still Redefining Marketing Procurement

A profile of Tina Fegent, one of the first in marketing procurement.

lululemon × Erewhon, Explained

Lululemon borrows Erewhon’s cultural authority; the app captures the upside.

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

5 Growth-Director Approved Ways to Turn LinkedIn Likes into New Business

Relationship building for effective agency new business.

Yes, Cold Outreach is Dead and Here's the Proper Way to Win New Business on LinkedIn

Unlock the power of content marketing with Dina Calakovic's unique insights.

Hiring Your First Creative Agency? Here's What to Look For

Hiring your first creative agency? Navigate the complexities with this advice.

This is How You Grow Your Agency When You've Never 'Done' New Business

Why a clear business strategy and proactive growth are crucial for long-term

How Would You Feel If An Agency Paid a Cab Driver to Eavesdrop on Your Conversations?

Unlocking the Bond-esque Secrets of Agency-Client Dynamics in Pitches.

Lululemon and Peloton Unite in a Five-Year Partnership: A Harmonious Fusion for Fitness and Wellbeing

Lululemon & Peloton: 5-year fitness alliance offering co-branded apparel & ta

A Day in the Life: Kelly Taylor, Havas London's 38-Year-Old Head of Growth

A Day in the Life: Head of Growth at Havas London shares Her 24hrs

The Reinvention of the Orient Express: Lessons from LVMH and Accor for Legacy Brands

LVMH and Accor join forces to reinvent the Orient Express brand.

Small World's Founder Shares 3 Essential Collaboration Tips for Agencies: A Goldilocks Approach

Unlock the future of agency partnerships with Goldilocks Partnerships.

Highsnobiety’s Vuk Bojovic Talks Business Development, Cultural Trends, and Brand Loyalty

20 Years of Highsnobiety: Vuk Bojovic on Culture, Advertising & Marathons.

Four Things the New Porsche Studio Singapore Teaches Us About Customer Experience

Explore the groundbreaking approach of Porsche Studio Singapore.

HUGO BOSS Opens Their Doors at The Dubai Mall Fashion Avenue

HUGO BOSS Opens Their Doors at The Dubai Mall Fashion Avenue.

DJ Sets to Pitch Decks: Publicis' Global Content Director, Bianca McLeish.

Bianca McLeish of Publicis on new biz, mentoring, and her Grandma

Here's 3 Key Ways Ketchum UK's Business Development Director Wins New Clients.

A Q&A with Janita Lakhanpal, Director of Business Development at Ketchum UK.

Here's When, How, and Why to Say "No" – Insights from a Marketing Week Columnist

Saying 'No' in Adland: Robin Bonn on Client Boundaries.