Strategy

What We’re Tracking: Brutalist Pep-Talks

Nike’s mile-22 voice goes mainstream: blunt, runner-coded, meme-ready lines.

Here's How Luxury Brand Marketers Need to Be Strategising, According to Pinterest

THE GOODS. Pinterest on how luxury brands need to be strategising in 2024.

Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences

Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences in

Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade

"Fan-finity" urges brands to transform audiences into dedicated fans. Fandom.

A Rough Guide to Jack White: Marketing at Xbox, Global Campaigns and Agency Relationships.

Jack White on Xbox marketing strategies, global campaigns, and agencies.

Klopp on the Saddle: Why Peloton's Power Play Is Beyond the Team

Peloton just broke the norm in sports brand ambassadorship. Their Partnership

Why Guinness' £52m First Football Sponsorship Deal with the Premier League Is Spot On

Premier League and Guinness enter a four-year sponsorship deal worth £52m.

LIONS' Just Released It's Annual State of Creativity: Here's 5 Key Lessons (& Priorities) for CEOs, Brands & Agencies

Here's five key lessons from The LIONS State of Creativity 2024 for CEOs...

How Brands Can Engage with Instagram’s Hyper-Local Curated Fashion Meme Accounts

"Fashion, satire blend on Instagram, reshaping social engagement.

VEJA Launches 'Repair Shop' in Paris to Champion Sustainability and Customer Engagement

VEJA's eco-initiative reshapes sustainable fashion.

60 Days In: What Brand Marketers Can Learn From the Dove x Nike Partnership

Lessons from Dove x Nike's first 60 days: Early Impact & Next Steps

Does Advertising have a Christmas Problem?

Does advertising have a Christmas problem? UK brands were set to spend £9.5bn

Burberry x Vestiaire Collective: The Collab That's Making Green the New Black

Burberry x Vestiaire Collective: The Collab That's Making Green the New Black