Business

BUSINESS

Why Nike is Decentralising Marketing in China with In-House Icon Studios

Nike is decentralising its China marketing with in-house Icon Studios.

BUSINESS

Why Fernando Fernandez and Unilever’s Social-First Strategy Isn’t Reckless. It’s Just Misunderstood

Unilever’s social-first shift isn’t reckless. It’s a strategic reset.

BUSINESS

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

BUSINESS

Under Armour x Eric Liedtke’s Unless Debut Regenerative Sportswear at Milan Design Week

Compostable Sportswear at Milan Design Week | THE GOODS

BUSINESS

Oatly and Nespresso Pull Together and Release Oatly Barista Edition Coffee Capsule

Nespresso Oatly Collaborate on Oatly Barista Edition Coffee Capsules.

BUSINESS

UPDATE: Walgreens Boots Sells for $23.7B – What Happens Next for Beauty & Retail?

Walgreens Boots Alliance is going private in a $23.7B Sycamore Partners

BUSINESS

Why Brands Are Turning to X&O’s Sprint-Based Model for What They Really Need

How X&O’s sprint-based model is changing agency-brand collaboration.

BUSINESS

Guinness on the Block? Diageo Mulls £8bn Sale as Irish Icon Shares Decline

Diageo considering selling off Guinness for a reported £8billion.

BUSINESS

Guinness Off the Table: Diageo Dismisses Sale Rumours

Diageo affirms Guinness brand and their stake in Moët Hennessy is not for sale

BUSINESS

Don’t Be Scared, It’s Just Water: What Went Wrong for Liquid Death as Brand Exits UK?

Why is Liquid Death exiting UK market? The brand to focus on US market.

BUSINESS

Unilever Eyes Wild Acquisition: Will a Second DTC Gamble Pay Off Where Dollar Shave Club Stumbled?

Unilever has agreed the terms of a transaction to acquire Wild.

BUSINESS

Intern Insights: 3 Misconceptions Creative Agencies Have About Retail

Intern Insights: Debunking agency myths about brands, retailers, and strategy.

BUSINESS

Chanel Opens New Watches & Fine Jewellery Boutique at Taipei 101 Designed by Peter Marino

Chanel opens new Boutique at Taipei 101 focussing on Watches & Fine Jewellery

BUSINESS

The North Face x SKIMS: Kim Kardashian Takes Après-Ski to the Slopes

The North Face x SKIMS: Kardashian skiwear with a chic 14-piece collab.

BUSINESS

Why Diageo’s New Luxury Group Strengthens Brand's Global Resilience—and What’s Next

Diageo brand creates the Diageo Luxury Group uniting Its global luxury assets