Strategy

Shelf First, Story Later: Inside CPG’s Pre-Winter Power Struggle.

The pre-winter shelf battle shaping CPG’s Q4 mood

What We’re Tracking: Emerging Aesthetics & Ideas, October 2025

Inside the spaces between things, where the next aesthetic vocabulary begins.

Don’t Get Downvoted: The Reddit 2025 Survival Guide for Brands

Why Reddit now ranks high on Google and what brands need to know.

Why CMOs Are Investing $220 Million in Cinema Ads to Reach Gen Z: NCM's Amy Tunick on Cinema as a ‘Brand-formance’ Medium

Learn How CMOs Are Using $220 Million in Cinema Ads to Win Over Gen Z.

Specialty Tea Market Drivers, Challengers, Gen-Z & Trends to Watch in 2025

Specialty tea sales soar: inside the trends shaping 2025.

Le Club Lacoste: Future of Loyalty or Just Another Members Club?

Lacoste launches LACOSTE MEMBERS in France. Lacoste reinforces brand loyalty.

Here's How BrewBird is Helping Specialty Coffee Take Flight in the Office

BrewBird Brings Specialty-Grade Coffee to Office CPG Microkitchens.

Google Ads Drops 11-Year Data Policy: Here's the Impact on Advertisers

Brand advertisers prepare for Google Ads API update: retrieve & store old data

Mulberry Declines Frasers Group's £83m Takeover Bid: What's Next for the C-Suite?

Mulberry rejects Frasers bid. Can Andrea Baldo revive luxury brand's equity?

I Read Goldman Sachs' Insights on the Industry impact of Ozempic. Here's My Key Takeway

Learn to harness the power of emerging trends to build brand loyalty in 2024.

Here's Why MPearlRock's First Move with Newly Acquired nutpods Must Be European Expansion

MPearlRock Acquires Nutpods: Charting a New Course for Dairy-Free Creamer.

Beverage Innovations: Why De-Alcoholised Drinks and Savoury Sips Are Winning

Here's What's CMOs Need to Know About What Is Shaping The Beverage Industry in

From Peaks to Streets: The Reimagining of Berghaus Under Dan Cunningham, Global Head Of Brand

Brand Purpose, The Outdoors and What to Expect Next from Berghaus

Provocation, Comfort & Sustainable Design — How to Know When to Dare According to Katee Hui

Brand resilience and future proofing with Katee Hui.

Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences in 2024

Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences in

TikTok and Pinterest Just Released Their Trend Predications for 2024: Here's What You Need To Know

TikTok and Pinterest Just Released Their Trend Predications for 2024

Beckham Gives Nespresso a Shot as New Brand Partner But There's a Problem

David Beckham announced a new Nespresso brand partner.

Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade

"Fan-finity" urges brands to transform audiences into dedicated fans. Fandom.